Expert: Mariusz Gąsiewski is Google's Central and Eastern Europe (CEE) Mobile Gaming and Apps Lead, where he's been shaping mobile strategies since 2007. As the founder of GameCamp, one of Europe's largest mobile gaming communities, he's helped countless companies navigate the complex mobile landscape. His work with Google for Startups Campus in Warsaw has been instrumental in building CEE's mobile gaming ecosystem, turning the region into a powerhouse of mobile innovation.
Why it matters: The mobile app economy is undergoing its biggest transformation since the App Store launch. With rising user acquisition costs, changing privacy regulations, and AI reshaping development, many wonder if the era of easy mobile success is over. Yet, CEE continues producing global hits, suggesting there might be more opportunities than ever – if you know where to look.
Topics:
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Mobile Market Reality Check: Is the gold rush really over, or are we just entering a new phase of mature opportunities and strategic growth?
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The New User Acquisition Game: From privacy apocalypse to creative renaissance - how top mobile companies are finding and keeping users in 2024?
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Platform Power Dynamics: App store taxes, policy changes, and alternative stores - who really controls the future of mobile distribution?
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AI Revolution or AI Hype: How artificial intelligence is changing mobile development, marketing, and what it means for traditional app businesses?
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Building Global Products from CEE: Why does our region keep producing mobile success stories despite market saturation and rising competition?
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The Next Big Thing: Super apps, AR/VR, AI-first products - where smart money is betting in mobile space?
This event is ideal for investors, tech entrepreneurs, mobile developers, product managers, and founders looking to understand the state of the mobile industry and how to build sustainable businesses in 2025.
Attendees will have the opportunity to ask questions and engage directly with Mariusz in a Q&A session, making this an interactive and practical discussion.
Event partner Polish Language School POLSKI NA TAK gives everyone who buys a ticket a 15% discount on courses.